Welcome to SugarBush Bikinis', where exquisite handmade crocheted bikinis come to life in Palm Beach, Florida.

Made in the picturesque Plettenberg Bay, Western Cape of South Africa.

Founded by Chenelle Marie and Mother, Penny Mary, our brand is inspired by the Protea, South Africa’s national flower, affectionately known as the “Sugarbush”.

The journey began when Chenelle’s Poppa gave her a ride to  accompany her Nana, a dedicated knitter for the homeless, to restock yarn at ‘Sparkles’ in Bitou, Plettenberg Bay…

….where a serendipitous meeting with Lana, a talented crochet artist, sparked the creation of our unique collection.

SugarBush Bikinis' logo is a heartfelt creation by founder Chenelle Marie, who hand-painted a protea using her grandmother’s acrylic paints. The design of the protea was chosen with certainty, but the brand's name remained a mystery for three weeks!! After a Google search for “different names for protea,” they discovered that the protea’s nickname is “sugarbush,” and that’s when everything clicked. The hand-painted artwork was then digitized and featured across the brand’s collection—printed on shirts, embroidered on hats, and even engraved on a small metal charm sewn into the crochet detail on the back of the bikini bottoms. This thoughtful combination of artistry and heritage truly embodies the spirit of Sugarbush Bikinis.

Today we now have employees located in the USA, UK and South Africa working in harmony to get our products to market for you.

At SugarBush Bikinis’, we take pride in using only the finest materials to create our crochet bikinis. Thats why we’ve partnered with Katia, Spain’s leading yarn company, renowned for its exceptional quality and innovative fibers.

Specializes in producing yarns that combine style, durability, and comfort, making them the perfect choice for swimwear. Their unique blends include a carefully calculated percentage of elasticity, ensuring that our bikinis provide a snug yet comfortable fit for all wearers. This elasticity allows for freedom of movement, whether you’re lounging by the pool or enjoying an adventurous day at the beach. Additionally, their vibrant color palette enhances the aesthetic appeal of our designs, allowing each bikini to embody the beauty of nature and the spirit of the South African coastline.